If you desire to understand exactly how your webwebsite visitors use search function, and also what search terms they enter, you need to put up a site search in Google Analytics. This function is extremely important optimizing your UX. Understanding what travellers are searching for could provide your principles how to enhance your website’s structure, optimize your content, menus, and a lot even more.

You are watching: What feature is required to track customer search terms on a website?

Site Search need to be set up for each reporting see.

Site Search allows you understand the degree to which customers took benefit of your site’s search function, which search terms they gotten in, and also exactly how properly the search results developed deeper engagement through your website.

Read more here: https://support.google.com/analytics/answer/1012264


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