I interperceived climbers, retail employees, Twitter individuals, a linguistics professor, and also even Sendy McSendersfinish himself to unravel the mystery of the ubiquitous phrase and also wright here it came from.

By Georgia PerryNovember 12, 2019

One time I went camping with a bunch of rock climbers. Big deal rock climbers. The type who are funded and also have actually been featured in magazines. I think one of them had actually been gifted a #vanlife automobile by some corporation? Due to the fact that they are such a good climber? Dude, I don’t recognize. Anymeans, that trip was the initially time I heard the expression “send it,” which is what this essay is around.

The climbers, I noticed, seemed preoccupied with doing it perfect. Tbelow was one that would certainly scamper up the side of a rock and put the footholds in as he went, setting the course for the other climbers. The ones on the ground timed him while he did this and also the goal wregarding establish the course as conveniently as possible (which didn’t seem super safe). And then after the path was set, the game for the next climber was to race up as fast as feasible and also to not slip or loss in any kind of means whatsoever. Do it fast! Get up there! Fucking sfinish it! 


It appeared scary to me. They were skilled climbers and I’m certain they knew what they were doing yet I didn’t really feel great around the energy of it. It wasn’t about the beauty of the climb, it was simply about not making any kind of mistakes. Or that was my takeameans.

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But ever considering that that pilgrimage I’ve wondered: What does it actually suppose to ‘sfinish it’? To find the answer I turned initially to capitalism. 

I really hoped brand managers—or public relations “officers” as they are dubbed at some of the massive sportswear companies—would certainly jump on this once I tweeted out my research to them, yet they didn’t. Even after I followed up later on in the week with a jovial, “Wright here my brand supervisors at?” I believed this was the type of shit corporate-outdoors-civilization that gain paid numerous times even more than your average freelance journalist live for. But not one bite. 

So, I chose to take a different tact. I checked out stores and also referred to as climbing gyms, and I began to uncover some answers. 

Chris Celis, that functions the front desk of Denver Bouldering Club, claims that “send it” does, in fact, originate from the climbing people and also implies what I think it means. Or at least it did. 


“Tbelow was a time wbelow ‘sending it’ did suppose you did it properly the first time—look at it, don’t touch it, climb it perfectly without falling at all, make it to the height,” Celis tells me. (In reality, an Urban Dictionary enattempt claims the expression is actually simply an abbreviation for “first ascent,” which makes feeling.) However, nowadays that’s considered a “flash.” Celis states the just time that really matters is in competition climbing, because “the fewest attempts is exactly how you win.” OK, maybe those men I met were just experts. I’ll never recognize for sure, as I was not invited ago.

A few days after my contact through Celis I’m in downtown Denver at the Patagonia store. Behind the counter I find coworkers and friends Amelia Cary and also Ariana Martinez, that are gracious sufficient to wax poetic for a while. Martinez, a Denver aboriginal, launches into a rapid-fire description about cliff jumping that I scramble to obtain down in my notebook. “Saint Mary’s Glacier. Lower level. Pure blue water. Now or never. Are you gonna jump into the alpine lake or are you not?” She says somepoint else and then she mentions something around, “28 degrees and simply booked it.” Cary adds that in moments wright here somebody is sending it, “There’s no ‘3, 2, one,’ it’s just—go for it.”

Martinez also recalls just how the other day Cary was preparing to go on a day after job-related and was feeling anxious about it. One of their other co-employees shelp to her, “Just go. Sfinish it. Go.” Like, be yourself. Sexactly how up. Send it. 

“It’s an adrenaline rush—whatever it is,” Cary states. 

But what around once someone loses huge time and they still usage “send it”? I newly met a Denver indigenous that injured his leg and also when I asked exactly how it happened, he said, “I fuckin’ sent it on some stupid shit.” Turns out he was snowboarding and did a large jump and wound up via a pretty significant ACL injury. 


Celis knows about this consumption, as well. “There’s the non-esoteric term, the non-climbing ‘sfinish it.’ That’s true, also.” He provides up many type of theoretical examples of how it could be supplied but this one is my favorite: “Yeah, obtain on the jet ski—send it! Just execute it without dying.”

It appears that to “send it” suggests both to do somepoint perfectly and to fail massively, and in fact the outcome doesn’t quite issue. The just thing that matters is preventing the wishy-washy middle ground. No half-assing. If you fail, fuck it. At least you sent out it. 

In spite of the lack of love from corporate accounts, Twitter user
ColoRodighiero, a self-explained “ColoRADo Native” created, “To Send it means to really go significant on a board, skis, climbing, etc…knowing that the results of failing will be painful, yet the joy of complying with via outweighs the danger.” Twitter user
Kaufmanwithak, whose bio states he maneras apartment complexes “yet you know me from my ski biz career” composed a dictionary entry that I’ve recreated right here in full:

Verb. Popular among outdoor enthusiasts considering that 2015.

Definitions:To proceedTo summon one’s courage at the outset of an attemptTo launch a riskies effort with low opportunity of success


Related:Full SendGet Sendy

I’m glad
Kaufmanwithak brings up “obtain sendy.” I have, from time to time, heard that certain iteration, which, I should admit, creeps me out. When I follow up, he states 2015 is once he recalls the term acquiring into heavy rotation but he does not have actually information to support. So I dig deeper. 

I turn to the human being of academia, especially Hannah Haynie, assistant professor of linguistics at the University of Colorado Boulder. Haynie, a previous climber, has actually traced the cross-pollicountry of “send it” from the climbing world to those of various other outdoor sports, which she states occurred around 2010—the year “sfinish it” started appearing in digital forums concerned skiing and snowboarding. (The “send it” merchandise line for ski sector blog Jerry of the Day, which launched in 2011, supports this timeline.)

“It began out pretty much parallel to ‘ascend’ in the majority of methods,” she states, which makes its evolution linguistically pertinent bereason it went from being what’s dubbed an intransitive verb to a transitive one. “In climbing you have the right to ask, ‘Did you send?’ And you don’t have to have a things, whereas as soon as you start seeing it supplied in skiing and snowboarding, it’s typically provided with ‘it."” 

Haynie has the exact same sense as the ski biz dude from Twitter that “send it” has actually, in the last five years, extended into various other sports and also past. “You’re hearing people say ‘send it’ who probably have never been involved in some of the sports in which it came into prevalent intake,” she says.

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But to what degree is “sfinish it” a Colorado term? We certain hear it an awful lot right here, but then aacquire, there are the majority of climbers and snowboarders here. Some on Reddit insurance claim that “sfinish it” originated from a Canadian with a jean jacket and a snowmobile called Larry Enticer, whose viral YouTube video in which he crashes right into a snowbank provides influential usage of the expression. (It’s worth a watch.) 

But no. “Send it” is an American term. According to Matt Samet, writer of The Climbing Dictionary, a book about climbing lingo, the expression “made its initially substantial public appearance at the 1988 Internationwide Sport Climbing Competition, organized on the exterior of the Cliff Lodge in Snowbird, Utah.” The golden state climber Steve Schneider was captured on tape “encouraging fellow rivals to ‘Send it!’ while they climbed,” Samet writes. He adds that Coloracarry out climber Bobbi Bensguy, that also completed at the Snowbird event, couldn’t respeak to wright here she heard it first but she said, “For certain it was an Amerihave the right to point.” Oregon climber Brooke Sandahl told Samet he heard “send it” at Smith Rock in Oregon in the mid-1980s.

Haynie has a theory that Coloraexecute might be responsible for the spcheck out of “sfinish it” from climbing to other sports. “My intuition is that the majority of climbers, specifically in places like Coloraexecute, spend their summers climbing and their winters skiing and snowboarding. If you live in Colorado, you most likely understand somebody who does that,” she claims. 

So, I started trying to find a winter sports perkid to interview. Before long I hear about a Denver-based dude who acquired Breckenridge Ski Rekind to print his name on his ski pass last seaboy as Sendy McSenderchild. I kbrand-new I had to talk to this mythical creature. When I get him on the phone he lets me know the pass actually reads Sendy McSendersfinish. “There’s an additional ‘send,’” he tells me. 


Mr. McSendersend is Dean Vaganos, and he says his definition of the expression is sindicate to go for it. Whether you’re around to drop right into something off a chairlift, book a ticket for a large trip, or down tequila shots with your dad at a restaurant, it’s about commitment. There’s an aspect of area, too. Vaganos delights in making the civilization who inspect tickets at the ski resort smile when they check out his pass. He likewise consistently provides a practice of “screaming it at various other civilization and also other human being will certainly scream it at me.”

“It certainly makes you commit even more once various other world are telling you to ‘sfinish it,’” he says. 

Finally, I email a neighborhood writer I admire to ask his take. This guy writes about the outdoors a lot so I number it’s worth a swarm. He writes ago that he’s going to pass but many thanks me for the compliments I offered him about his occupational. I would have loved to hear his take, and also probably if I were a bigger-deal writer he would have actually engaged even more. Or perhaps if I hadn’t misspelled the word “skis” as “skii’s” in my email to him. My negative on that. I have to have actually proofread. But fuck it, at leastern I sent it. 


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