Marketing MCQMarketingThe use of deceased celebrities such as John Wayne and Fred Astaire in commercials may:
Marketing
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The use of deceased celebrities such as John Wayne and Fred Astaire in commercials may:

A.

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create a humorous appeal.

B.

avoid the possibility of the spokesperson"s image changing.

C.

create a fear appeal.

D.

See more: When A Girl Says I Miss You, 8 Phrases Women Say When They Are Really Into You

create a product ambiance that limits its appeal to older consumers.

Answer:B


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